I was a newlywed fresh off the wedding planning process and dove headfirst into designing bridal shower invitations, rehearsal dinner invitations and wedding day stationery like programs, menus and signage. I loved what I was doing, but as my 9 to 5 job became more demanding, I found myself struggling to keep that passion going after a long day at work in front of a computer. I was burnt out from work, but decided that I was also burnt out because I wasn't loving what I was creating anymore. If only I could take it a step further and start designing custom wedding invitations, I thought, then my creative spark would be reignited.
This summer, I was blessed to be able to attend Stationery Academy, a business school for stationery and gift designers. I went into it thinking that I would come home with my fire burning again, ready to dive headfirst into a custom wedding invitation business. Boy, was I wrong.
Stationery Academy is actually much, much more than a business school. It is a community for creative women to come together and discuss their fears and their dreams. We were encouraged to "get honest with our values" and identify our business' purpose. In doing that, I had an "a-ha" moment. I didn't want to design wedding invitations. I wanted to create bold and bright things that would make people happy every day of their life — not just on their wedding day.
I started brainstorming where I could go with my business, and the possibilities were endless. I jotted down ideas left and right, and for the first time in forever, I was excited about what I wanted to do with my business. I also had a newfound confidence because I had a wealth of knowledge and resources in my back pocket, and an amazing support system of like-minded entrepreneurs cheering me on.
Stationery Academy was a game changer for me. It helped me decide to close a chapter of my life and shut the doors on Sweetpress Studio, and say hello to a new chapter of my life — Hello Ginger!
Hello Ginger is an online paper and gift boutique that sells everything that I love — bold and bright paper products, art prints, coffee mugs, notepads — plus an abundance of fun new items that will debut down the road. Everything in the shop is a reflection of me and the things that make me happy. Whether it's a silly little saying, a song lyric, or a broadway-inspired coffee mug, everything I have created was created with love.
I'm brimming with ideas and can't wait to share them with you! Keep up with the latest products by following me on instagram at @shophelloginger, or on Facebook, Twitter, or Pinterest if that's more your style. Thanks for visiting! Now, let's have some fun. :)